Our Story | THIS IS A LOVE SONG Indonesia
Our love song began in the island of Bali...

Back in 2010 we created a line of organic cotton t-shirts featuring pockets made out of vintage materials that we collected from our travels around the world. The concept was simple. We wanted to create good quality every day basics. Something that you can just pull out of your wardrobe any time when you wanted something easy to wear.

We needed to name this brand and ‘THIS IS A LOVE SONG’ was an article title from Nylon Magazine that just fit the bill and the rest was history.

We have changed a lot as a brand...

...since our humble beginnings in Bali and we have grown up in so many ways but our core has stayed the same - creating good quality every day basics whether that is from upcycled vintage material (which we still do!) or from premium and eco-friendly materials, always in flattering fits that will make you uniquely you.


Wearing THIS IS A LOVE SONG will always make you stand out and will always get you a compliment or two. This is why we’ve been featured in Harper’s Bazaar as ‘brand to watch’ and worn by Rihanna and Margot Robbie (just to name a few). You are probably also one of the 3 billion people that has seen us in this music video and we won’t be surprised if that it’s what got you here but there is more to us than that.

And now that we caught your attention, we want to talk about sustainability and our ethical practice because that’s what really motivates us every single day and what we hope to positively contribute in this crazy world of fashion.

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